Museum Sage increases audience engagement, viewer empowerment, personal growth, and social connection.

We can train your staff to offer Museum Sage at special events or to host self-guided tours for visitors.



  • Party Night – Make your museum party a memorable event.
  • Exhibit Opening – Add excitement to your exhibit opening by offering your visitors a fresh, inclusive experience. 
  • Special Groups – Expand community outreach to special groups such as young adults, K-12 teachers, community-based organizations, corporations, and other special-interest groups. 
  • Donor Event – Engage the minds and spirits of your major donors as a thank-you for their generosity. Show them how their gifts are being used to engage a museum visitor in a personal conversation with art or history.


  • Self-Directed Experiences – You can offer visitors a self-guided app so they can play Museum Sage with their friends, family, book group, colleagues, or even on a first date. 
  • Docent-Hosted Tours – Your docents can host a daily, weekly, or monthly tour-like gathering for visitors. Docents explain the Museum Sage process, make sure visitors have the app downloaded, send them off in groups, and convene them at the end to share stories, observations, and insights.
  • App – We can customize the Museum Sage app with your logo, map, and any other information you'd like to include. 


AUDIENCE ENGAGEMENT: Museum Sage creates an emotional connection between the museum visitor and the works of art or historical objects that brings them back. Museum Sage gives younger museum-goers the kind of highly interactive experience they now expect.

VIEWER EMPOWERMENT: Museum Sage can help museum visitors feel less intimidated by art, history, or by the museum in general. Participants don’t need any particular knowledge of art to use Museum Sage.

SOCIAL CONNECTION: Museum Sage is a great opportunity for participants to connect with their date, their spouse, their co-workers, their school group, their friends, or people they don’t know yet.

PERSONAL GROWTH: This isn’t just a way to get museum-goers to look at art and historical objects. Museum Sage develops mindfulness by using non-visual senses to explore the museum. And Museum Sage participants walk away with real insights that address their personal problems and opportunities.


Art-o-mancy [Museum Sage] was one of 20 organizations cited in the American Alliance of Museum's annual forecasting publication, TrendsWatch 2015:

"A group of museum enthusiasts has created 'Art-o-mancy,' an activity that turns any museum into a “personal oracle.” Participants formulate a serious question related to their life, then are blindfolded and led through the museum by a guide. When they feel inspired to stop, the blindfold is removed and their guide helps them explore how whatever they are looking at (a painting, sculpture, even a blank wall or a fire extinguisher) sheds light on their inquiry. Art-o-mancy has been conducted at the Walker Art Center, the Minneapolis Institute of Arts and the Phillips Collection, among others.”
From the chapter 'It’s Personal: one size does not fit all.' Published by the American Alliance of Museums

“By tying in personal questions, the art piece becomes intricately connected to the speaker’s internal dialog. The participant feels, 'here is part of me, something I’ve been puzzling about, now it’s in concrete form.' Forever more, they 'own' the discussed art object because of that direct, personal, connection.”
Mary Lewis, Visual Thinking Strategies (VTS) Trainer


“The [Museum Sage] experience offers a new, exciting, and eye-opening way to appreciate and connect with the artwork of a museum. Our patrons walked away from our PEM/PM party night with thoughtful answers and deeper connections to the collection.” 
Doneeca Thurston, Adult Programs Coordinator, Peabody Essex Museum, Salem MA


“On the invitation of Beth Merritt at AAM’s Center for the Future of Museums, I was blindfolded at the Phillips Collection by the Guide collective, [Museum Sage]. These lovely Midwesterners have found a way to make museums personal. Astounding. I haven’t enjoyed myself more in a museum in a very long time.
Mary Case, Qm2 museum management consultants


“I’m always on the hunt for examples of people ‘hacking’ museum content in interesting ways. [Museum Sage] is a social engagement that basically turns the museum into a giant Tarot deck, co-opting museum collections as signifiers onto which seekers can project their hopes...”
Elizabeth Merritt, Center for the Future of Museums, American Alliance of Museums